ABOUT US

MACK'N - My Allure Coolin Killin' Negativity

We are a feel good brand with the aspirations of building a community that comes together to represent style and comfort. This is a lifestyle you didn't know you needed so sorry for the wait. People tend to hear the word "Mack" and automatically associate it with someone who has their way with others by taking advantage of them. The term actually comes from the fish mackerel as it was said through medieval folklore to be the guide or herder for other fish showcasing a stylish appearance with its dark wavy bars. The word has a track record with a representation of something that we're putting a spin on advocating for people wanting their way with life in a positive manner while still maintaining a certain degree of grit and helping others along the way. An abstract remix on the meaning of the word without taking too much away from it since it still has its own weight and value. When you look good you feel good and that's nothing to play with, lowkey a superpower you can possess. At the end of the day we just want people to feel as comfortable as possible while showcasing their style and flare with others who share the same mindset.